Summer in the City
Campaign shooting for the discounter Lidl
For the discounter Lidl, a lively photo shooting was carried out on the themes of friendship, barbecues, food and summer in the city. In a relaxed and summery atmosphere, a group of friends enjoys a barbecue in the city. Fresh food, juicy burgers and crunchy salads were featured in the scenes, while the smiling faces of the customers captured the joy of eating together outdoors. The shoot perfectly reflected the summer lightness and conviviality that Lidl wants to convey with its products and offers.